Four Questions to improve your business
Sometime ago we made a meeting with entrepreneurs of the Club Cashflow Venezuela. During the event they ask many questions, and I want to share with you two of them:
#1 How may I attract the attention of my clients
#2 How may I lever up my online business. I wrote this article to answer those questions and at the same time to set out two more questions that will help to improve your business.
I think there are two questions that differentiate a great company from the common majority
Surprisingly, everyone get focus on their products or services, and their seems to be passionate with the sales model of 1950. That is, a model based on the product, its benefits, characteristics, comparative superiority and price.
Many people talk about a «Client Focused Services», but they really don’t understand it. They see the client/patience/consumer like a statistic. One advantage of small business and entrepreneurs compared to «big companies» es to be in «contact» with their clients. They can, but the majority don’t do it.
People are looking for meaning in their lives, in their relationships and even in their purchases
For that reason people join to groups, organizations, churches, etc.
Steve Jobs discovered that and he use it when he grew up Apple from the ground.
Buying, having, driving, using or be part of something should have a meaning, should be a symbol of what you are or what you want to be. To have the best kitchen cutlery set available in the world, more than any other preferred by most professional chefs – with a price 20 times an ordinary cutlery – it has to be something more than chopping tomatoes.
I guess that most business managers, business owners and marketers understand this intellectually and conceptually.
But this does not mean that they implement that understanding the concept, to conduct their business. Most conversations in business meetings is the subject … How We Sell More Stuff – instead How Significant We can be in the Lives of Our Customers?
If you want to seriously explore this path so less traveled, these are the …
TWO «MAGIC» QUESTIONS
- How do our customers FEELS about their relationship with us?
- How do they FEEL (different/better) about themselves because the relationship with us?
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